Lilian Liem
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  Million Paws Walk
Identity branding for RSPCA charity event
Includes letterhead, envelope, business card, postcards, character badges, gift wrap paper, poster, tote bag and character toys.
The Million Paws Walk is a charity event run annually by the RSPCA to raise funds for the organisation. I aimed to design a set of fun, quirky characters which would appeal to people of all ages and backgrounds, in order to promote the event and stimulate more interest amongst the general public, and ultimately to encourage people to come and participate.